Built from insidethe operation.
Brian Gibbs has spent twenty years running live operations, festivals, stadiums and national field programs, and building the systems those operations were missing. The products here were not designed in a studio. They were built in response to problems encountered on site.
- 01
Work the operation
The problem is observed in the room, on the floor, during load-in, not gathered from a survey.
- 02
Design the system
Schedules, roles, statuses and escalation paths get modeled before a screen is drawn.
- 03
Ship it into the day
The tool is deployed while the operation is live, then corrected against what actually happens.
Programs Brian Gibbs has run
Programs run, activations delivered, systems built.
- Amazon
- Fabletics
- Diageo
- Campari
- Lowe's
- NFL
- Madden
- TurboTax
Delivered while at
The organizations the work was delivered through.
- Dentsu Creative
- GMR Marketing
- The Look Company
Stages
Where the operations happened.
- FIFA World Cup 2026
- Stadiums
- Festivals
- National retail fleets
- Multi-market field programs
- Legal name
- The Web We Weave, LLC
- Founded
- 2019
- Headquarters
- 21 S 11th St, Philadelphia, PA 19107
- Ownership
- Founder-owned
- Products
- Three
- Founder
- Brian A. Gibbs
- Contact
- brian@thewebweweave.online
- 01
Event and program operators
Festivals, conferences, community series and destination meetings that need an experience layer attendees can use without downloading anything.
- 02
Workforce and training programs
Organizations preparing candidates who have real experience but no practiced language for it.
- 03
Families and caregivers
Households where several people schedule one person's life and that person cannot see any of it.
Founded 2019 · Philadelphia area · Three products